Search Engine Marketing (SEM) is relatively similar to SEO(search engine optimization) however, it focuses less on natural rankings and more on the promotion of a website. The techniques used for SEM include natural SEO but also branches out to include contextual and even paid search advertising.
SEM tends to focus more on the business-oriented websites and their overall online marketing strategies. Due to the fact that so many paid advertisements appear at the top of search engines, in 2002 the FTC responded to numerous complaints and decided to clarify that paid advertisements and website listings must be clearly denoted to ensure that consumers do not confuse them with those websites that have merely obtained such high rankings naturally.
At the end of the day it doesn’t necessarily matter what type of website you have, whether it is personal or geared in the direction of your business. The incorporation of Search Engine Optimization techniques into the creation and on-going upkeep of your site is what will ensure you receive higher levels of traffic and in turn achieve greater success.
